The leading agency for luxury brands


Luxury Daily named Dana Hagendorf one of the "Luxury Women to Watch", an honor granted to only 25 women globally.





Dana was the consumate professional. She quickly assessed our position and worked incredibly well with the team in helping us shape our product and brand. We would not hesitate using Dana again.
— Mario Mazzone, Business Development Manager, Larson-Juhl, A Berkshire Hathaway Company

To work with someone who is talented, devoted, into the details, savvy in all aspects of the job and fully committed to any project she chooses – and to have that person be an absolute pleasure to work with is a rare rare commodity – Dana is all of that and has been an incredible partner on our projects.
— Kemper Hyers, SVP of Design, Starwood Capital Group (1 Hotels & Homes and Baccarat Hotels)

Dana is intelligent, strategic, conscientious and fair, and it is both a pleasure and a productive experience to work together. I have turned to Dana for ideas, advice, and strategic guidance. She is highly educated, an intelligent strategist, and an effective executor, and I’d be pleased to speak on her behalf to other potential clients.
— Meredith Levien, Chief Operating Officer, The New York Times

Dana is a strong collaborator and helped drive critical projects through a political corporate landscape. She is a keen marketer with a proven track record in luxury lifestyle brands.
— Benjamin Sinclair, Vice President, Sales & Marketing, Faena Hotels

Throughout her tenures with various marquis luxury brands, whether BMW, St. Regis Hotels or Audemars Piguet, Dana consistently demonstrated the highest level of expertise in all disciplines of marketing—from strategic planning and business development to branding and communications. She is extremely effective in achieving organizational goals and as an individual, she is ‘best in class’ just like the companies with which she is aligned.
— Bonnie Reuben, Principal, Bonnie Reuben Communications

Dana has an amazing passion for the projects and products that she represents. Her energy, insights, hard work, creativity and intelligence are demonstrated in her work. Any employer fortunate enough to have Dana considering being part of their team, should grab her, fast!
— Wendy Metter, Associate Director of Student Affairs, Kellogg School of Management