GALLANT

Gallant's founder, Dana Hagendorf Feldman, has worked with many of the world's most iconic luxury brands.  Please find below a sampling of our work.

HOSPITALITY

ST. REGIS HOTELS & RESORTS

While at St. Regis, Dana developed and implemented a comprehensive global marketing strategy across the award-winning St. Regis brand--12 hotels worldwide, in addition to a robust pipeline. Dana directed all facets of St. Regis’ brand strategy: brand architecture, corporate identity, values and positioning, hotel collateral, advertising, direct marketing, website, email campaigns and events.

St. Regis Aficionado was developed and created as a global guest-loyaly program consisting of once-in-a lifetime experiences to which only St. Regis can provide access. In practice for more than a decade, St. Regis Aficionado was initially created to drive incremental revenue to the properties, as well as to increase public relations activity.

MANDARIN ORIENTAL HOTEL GROUP

Gallant worked closely with the North American corporate MOHG team, as well as Mandarin Oriental Las Vegas, which was in its first year of operation. Gallant created and executed a media plan for the hotel, as well as helped to bolster awareness and trial of the spa.

FONTAINEBLEAU

As Chief Marketing Officer, Dana provided executive leadership and management of the company's marketing and public relations organizations. She also spearheaded the brand's global advertising campaign, Famously Fontainebleau.

THE KNICKERBOCKER, NEW YORK, NY

Gallant worked on the marketing strategy of the historic Times Square hotel, The Knickerbocker, which re-opened in 2015. Built by John Jacob Astor in 1906, the hotel has been restored to its timeless glory and celebrates a brilliant food and beverage partnership with culinary host, Charlie Palmer. In addition to a partnership with renowned stylist, Ted Gibson, the hotel boasts a 7,500 square foot rooftop deck with unparalleled views of Times Square.

HABITATION JOUISSANT, MARRIOTT AUTOGRAPH COLLECTION, CAP-HAITIËN, HAITI

As one of Marriott Autograph Collection's preferred marketing agencies, Gallant had the opportunity to serve as Habitation Jouissant's brand Agency of Record. Gallant was tasked with creating the hotel's brand manifesto, brand identity, website, and all hotel collateral for the Autograph Collection's first property in Haiti.

CADILLAC HOTEL & BEACH CLUB, MARRIOTT AUTOGRAPH COLLECTION, MIAMI BEACH

Gallant was hired by Hersha Hospitality Trust to manage the marketing efforts for the newly-reimagined Cadillac Hotel & Beach Club. The iconic property, which first opened its doors in 1940, was closed and completely renovated, beginning September 2017.  Gallant was tasked with oversight of the hotel's brand manifesto, the Cadillac Hotel & Beach Club website, the signature restaurant's Donna Mare website, and social media efforts.

ME MIAMI, MIAMI BEACH

Gallant was hired by ME Miami's ownership group, CGI, to manage the marketing efforts for the ME Brand's first US property.  Located on the bustling Biscayne Boulevard in downtown Miami, ME Miami delivers a chic experience in an urban location. Gallant was tasked with overseeing the hotel's media plan, revamping the hotel's social media program, and serving as the brand lead on all visual collateral.

LE PLAZA HOTEL, PORT-AU-PRINCE, HAITI

Gallant was hired by Le Plaza's ownership team to bring the brand story of the idyllic family-owned Le Plaza to life. Gallant created a brand manifesto to be used by the hotel, in preparation for a major renovation project.  Gallant created the brand story, brand values, as well as a signature aesthetic for the property.

AUTOMOTIVE

FINE TIMEPIECES & JEWELRY

AUDEMARS PIGUET

Dana developed and executed a comprehensive North American marketing strategy for the world's oldest luxury watch manufacturer still in the hands of its founding families. She initiated and managed the marketing, advertising, sponsorship, public relations, and events efforts for the two corporately-owned North American boutiques, New York and Bal Harbour, as well as nearly 50 retailers throughout the United States and Canada.

Dana played an instrumental role in the launch of Limited Edition timepieces including “The Las Vegas Strip”, “Montauk Highway”, and ”The Millenary Quincy Jones”, in which she worked personally with Mr. Jones.

JACOB & CO.

Gallant created a media plan for Jacob & Co.,a Manhattan-based, privately-held fine jewelry and timepiece retailer, as well as developed concepts for a global advertising campaign.

FINE ART & ARTIST REPRESENTATION

VERUS ART BY LARSON-JUHL (A BERKSHIRE HATHAWAY COMPANY)

Gallant was engaged by Larson-Juhl to launch Verus Art, a proprietary three-dimensional scanning, elevated printing, and manufacturing technology which takes an original oil painting and creates a true re-creation of unparalleled quality. Gallant worked in partnership with Larson-Juhl, Arius Technology, and Oce, a Canon Company, to create Verus Art's brand strategy. Assets included Verus Art's brand identity and logo, website, and brand video.

DANIEL MAZZONE AT ART BASEL MIAMI BEACH

Gallant was engaged by Toronto-based contemporary artist, Daniel Mazzone, to produce and execute his 2015 and 2016 Art Basel Miami exhibitions at 1 Hotel South Beach. Gallant was responsible for securing event partners and generating the invitation list which resulted in successful sales efforts both years.

HEALTH & WELLNESS

GREENMONKEY YOGA

Building on a successful platform of five yoga studios in South Florida, greenmonkey partnered with Gallant to enhance its local brand equity and to position the company for growth.  Working closely with studio management and greenmonkey's executive team, Gallant developed a comprehensive marketing plan and refreshed the company's corporate identity.