Gallant's founder, Dana Hagendorf, has worked with many of the world's most iconic luxury brands. Please find a sampling below of our work.
Developed and executed marketing strategy including marketing communications, web marketing, direct marketing, public relations, and advertising for BMW’s North American flagship center.
ST. REGIS HOTELS & RESORTS
Developed and implemented a comprehensive global marketing strategy across the award-winning St. Regis brand; 12 hotels worldwide with a robust pipeline. Directed St. Regis’ brand identity and global communications strategy including events, marketing initiatives, brand architecture, marketing collateral, advertising, direct marketing, website, email campaigns, and St. Regis’ residential property marketing.
Created and executed St. Regis Aficionado in January 2007, a global guest-loyaly program consisting of once-in-a lifetime experiences to which only St. Regis can provide access. Now in its seventh year, St. Regis Aficionado was created to drive incremental revenue to the properties, as well as increase public relations activity.
Developed St. Regis' current corporate identity including logo pictured above, brand values and positioning statement, and global programming initatives.
Developed and executed a comprehensive marketing strategy for North America for the world's oldest luxury watch manufacturer still in the hands of its founding families. Initiated and managed the marketing, advertising, sponsorship, public relations, and events efforts for the corporately-owned North American boutiques, New York and Bal Harbour, as well as an extensive retail network throughout the U.S. and Canada.
Played an instrumental role in the launch of Limited Editions including the Las Vegas Strip, Montauk Highway, and Millenary Quincy Jones.
As Chief Marketing Officer, provided executive leadership and management of the company's marketing and public relations organizations. Spearheaded the brand's new global advertising campaign, Famously Fontainebleau.
MANDARIN ORIENTAL HOTEL GROUP
Gallant worked closely with the North American corporate MOHG team, as well as Mandarin Oriental Las Vegas, which was in its first year of operation. Gallant created and executed a media plan for the hotel, as well as helped to bolster awareness and trial of the spa.
JACOB & CO.
Gallant's first client, we created a media plan for Jacob & Co., as well as brainstormed concepts for a new advertising campaign.