Named to Luxury Daily’s “Luxury Women to Watch," Dana Hagendorf is a marketing executive with more than two decades of experience working with iconic luxury brands. Her brand roster includes marketing leadership positions at BMW, St. Regis Hotels & Resorts Worldwide, Audemars Piguet, and Fontainebleau.
In 2010, Dana founded Gallant, offering expertise to global lifestyle brands on their marketing strategies, media efforts, and partnership initiatives. Clients include Starwood Capital Group (1Hotels), Marriott's Autograph Collection, Mandarin Oriental Hotel Group, Westfield and Highgate Hotels.
In her executive marketing roles, Dana served as Vice President & Chief Marketing Officer at Fontainebleau Miami Beach. She spearheaded the brand’s new global advertising campaign, Famously Fontainebleau, and provided executive leadership of the resort’s global marketing and public relations activities, including three AAA Four-Diamond restaurants: Scarpetta, Gotham, and Hakkasan, as well as the 40,000 square-foot spa, Lapis.
Dana’s luxury sector experience also includes serving as Vice President of Marketing for Audemars Piguet North America, the Swiss luxury watch manufacturer, where she oversaw marketing for the U.S. corporate office and a network of 45 retailers. Additionally, she directed global marketing strategy for St. Regis Hotels & Resorts Worldwide, where she was instrumental in the St. Regis openings in Bora Bora, San Francisco, and Fort Lauderdale. Dana began her career at BMW, developing the marketing strategy for BMW’s North American flagship center, including the MINI Cooper’s launch in the U.S.
Dana earned an MBA from The Kellogg School of Management at Northwestern University and a BS with Honors from Cornell University. She currently serves on New World Symphony’s Executive Board and the After-School All-Stars’ South Florida Board. In addition, she was recently selected to join the President’s Council of Cornell Women.