GALLANT

The leading agency for luxury brands

Gallant's founder, Dana Hagendorf, has worked with many of the world's most iconic luxury brands.  Please find below a sampling of our work.


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HOSPITALITY


ST. REGIS HOTELS & RESORTS

While at St. Regis, Dana developed and implemented a comprehensive global marketing strategy across the award-winning St. Regis brand--12 hotels worldwide, in addition to a robust pipeline. Dana directed all facets of St. Regis’ brand strategy: brand architecture, corporate identity, values and positioning,  hotel collateral, advertising, direct marketing, website, email campaigns and events.

St. Regis Aficionado was developed and created in January 2007, a global guest-loyaly program consisting of once-in-a lifetime experiences to which only St. Regis can provide access. Now in practice for a decade, St. Regis Aficionado was initially created to drive incremental revenue to the properties, as well as to increase public relations activity.

The St. Regis Aspen

The St. Regis Aspen

The St. Regis New York

The St. Regis New York

St. Regis Aficionado Website

St. Regis Aficionado Website


MANDARIN ORIENTAL HOTEL GROUP

Gallant worked closely with the North American corporate MOHG team, as well as Mandarin Oriental Las Vegas, which was in its first year of operation. Gallant created and executed a media plan for the hotel, as well as helped to bolster awareness and trial of the spa.

Mandarin Oriental Las Vegas, Las Vegas, NV

Mandarin Oriental Las Vegas, Las Vegas, NV


FONTAINEBLEAU

As Chief Marketing Officer, Dana provided executive leadership and management of the company's marketing and public relations organizations. She spearheaded the brand's new global advertising campaign, Famously Fontainebleau.

Fontainebleau, Miami Beach, FL

Fontainebleau, Miami Beach, FL


1 HOTEL & HOMES SOUTH BEACH

Starwood Capital Group retained Gallant to develop the marketing strategy and residential collateral for 1 Hotel & Homes South Beach. With 600 feet of uninterrupted oceanfront views and partnerships with Chef Tom Colicchio and designer Debora Aguiar, this project, designed for comfort using reclaimed and natural materials, is truly one-of-a-kind. 

1 Hotel South Beach, Miami Beach, FL

1 Hotel South Beach, Miami Beach, FL


The Knickerbocker Rooftop, Times Square, NY

The Knickerbocker Rooftop, Times Square, NY

THE KNICKERBOCKER

Gallant worked on the marketing strategy of the historic Times Square hotel, The Knickerbocker, which re-opened in 2015. Built by John Jacob Astor in 1906, the hotel has been restored to its timeless glory and celebrates a brilliant food and beverage partnership with culinary host, Charlie Palmer.  In addition to a partnership with renowned stylist, Ted Gibson, the hotel boasts a 7,500 square foot rooftop deck with unparalleled views of Times Square.


Habitation Jouissant, Cap-Haitien, Haiti  

Habitation Jouissant, Cap-Haitien, Haiti

 

HABITATION JOUISSANT, MARRIOTT AUTOGRAPH COLLECTION

As one of Marriott Autograph Collection's preferred marketing agencies, Gallant has had the opportunity to serve as Habitation Jouissant's brand Agency of Record since 2014.  Gallant has been tasked with creating the hotel's brand manifesto, brand identity, website and all hotel collateral for the Autograph Collection's first property in Haiti.


AUTOMOTIVE


BMW

In her role at BMW, Dana developed and executed the marketing and communications strategy for BMW’s North American flagship center in New York City. In addition, she directed website marketing, direct marketing, public relations, and advertising.  

Dana was also part of the team which launched the Mini Cooper in U.S., surpassing sales goals of the 20,000 vehicles originally projected.

 

BMW Films' The Hire

BMW Films' The Hire

The MINI Cooper

The MINI Cooper


FINE TIMEPIECES & JEWELRY


AUDEMARS PIGUET

Dana developed and executed a comprehensive marketing strategy for North America for the world's oldest luxury watch manufacturer still in the hands of its founding families. She initiated and managed the marketing, advertising, sponsorship, public relations, and events efforts for the two corporately-owned North American boutiques, New York and Bal Harbour, as well as an extensive retail network throughout the U.S. and Canada.

Dana played an instrumental role in the launch of Limited Editions including the Las Vegas Strip, Montauk Highway, and the Millenary Quincy Jones, in which she worked with Mr. Jones directly.

Montauk Highway Limited Edition

Montauk Highway Limited Edition


JACOB & CO.

Gallant created a media plan for Jacob & Co.,a Manhattan-based, privately-held fine jewelry and timepiece retailer, as well as developed concepts for a new advertising campaign.

Jacob & Co. Yellow Diamond

Jacob & Co. Yellow Diamond


FINE ART & ARTIST REPRESENTATION


VERUS ART BY LARSON-JUHL (A BERKSHIRE HATHAWAY COMPANY)

Gallant was engaged by Larson-Juhl to launch Verus Art, a proprietary three-dimensional scanning, elevated printing and manufacturing technology which takes an original oil painting and creates a true re-creation of unparalleled quality. Gallant worked in partnership with Larson-Juhl, Arius Technology, and Oce, a Canon Company to create Verus Art's brand strategy, including Verus Art's brand identity and logo, website, and brand video.


Eden, Daniel Mazzone

Eden, Daniel Mazzone

DANIEL MAZZONE AT ART BASEL MIAMI BEACH

Gallant was engaged by Toronto-based contemporary artist, Daniel Mazzone, to produce and execute his 2015 and 2016 Art Basel Miami exhibitions at 1 Hotel South Beach. Gallant was responsible for securing event partners and generating the invitation list which resulted in successful sales efforts both years.


HEALTH & WELLNESS


Students at International Yoga Day

Students at International Yoga Day

GREENMONKEY YOGA

Building on a successful platform of five yoga studios in South Florida, greenmonkey partnered with Gallant to enhance its local brand equity and position the company for growth.  Working closely with studio management and greenmonkey's executive team, Gallant developed a comprehensive marketing plan and refreshed the company's corporate identity.